Search engine optimization (SEO) of a website is crucial to improving visibility in search results and attracting more qualified visitors. Here are the key tasks involved in website SEO:

• Keyword research:
  • Conducting thorough keyword analysis to identify relevant search terms that are related to the website content.
• On-page optimization:
  • Integration of keywords into meta tags, headings, URLs and page content to increase search engine relevance.
• Technical SEO:
  • Review and optimize technical aspects such as page load times, mobile optimization, XML sitemaps and robot.txt files.
• SEO friendly URLs:
  • Creating clear, readable and search engine friendly URLs for all pages on the website.
• Image optimization:
  • Compress images, use meaningful file names, and add alt text for improved search engine indexing.
• Structured data:
  • Implement structured data (schema markup) to give search engines more context about the website content.
• User Experience (UX):
  • Optimizing the user experience as search engines place increasing emphasis on user-friendliness.
• Mobile Optimization:
  • Ensuring the website works well on mobile devices and is optimized for mobile searches.
• Social Media integration:
  • Incorporation of social media elements to increase visibility and generate social signals.
• Competitor analysis:
  • Observing competitors' SEO strategies to improve and adapt your own approaches.

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